Snarks are dynamic elements that change blocks of text randomly to add personalization to a site. Buttons that say “Read More” get redundant. If the button displays a different message every time, you can have a conversation with site visitors. The often-playful nature of Snarks gives voice to your text content: headlines, callouts and more can have a humanizing quirkiness unique to you and your business. In return, you offer user engagement and appeal to customer emotion.

Example: The Ski Monster

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