Active ignitrs can keep content fresh with a succinctly managed blog. A blog affirms expertise in your field while at the same time offers a personal means of communication with site visitors. It shows, rather than tells, what you do and how you do it. You display an active engagement with your business community, and the content you choose to include in your blog will help you connect to your business niche.

Blogs are useful tools because they provide a means to create fresh content, add key words to help people find you, build links in your site and engage users. Not only are these great for people who come to your site, they also have positive impact on search engine rankings. Posts can be shared socially on the fly and take advantage of resources to improve indexabilty for better Search Engine Optimization.
Example: Over the Edge Sports

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